Did you know that 75.3% of the U.S. will use Instagram in 2020?
This means that if you’re in the US, your competition is most likely on Instagram. So if you’re not on there, it might be time to learn how to market your business on Instagram.
It doesn’t matter what part of the world you live in. If you have a business, then you should strongly consider having a profile on Instagram. After all, it’s owned by Facebook, which is one of the largest social media platforms on the planet with over 2 billion active users and counting.
Personally, I’m a huge fan of Instagram. I’m a sucker for beautiful images and Instagram has plenty of those. However, we’ll save that for another time. Let’s talk about how you can market yourself on Instagram to grow your business.
Create A Business Profile - How To Introduce Your Business On Instagram
There are several different types of profiles you can have on Instagram. For most people, they have what’s called a personal profile. This is the standard profile that most people start and end up with when on Instagram.
There’s also a Creator profile. If you’re a content creator or influencer, then this profile might be a good fit for you. It’s open to the public and gives you access to deeper insights about how your account is growing.
For example, you receive access to the daily number of follows and unfollows to your Instagram account. As a point of comparison, business accounts only gives you access to weekly follow and unfollow count.
The business account gives you access to additional insights, much like the Creator profile.
For instance, you get a complete breakdown of your audience’s demographics such as their location, age, and gender.
You can also add multiple contact options to your account where visitors can choose to contact you by phone or email.
You can also promote your posts as ads right from the platform. As a quick disclaimer, I don’t recommend using this feature, but if you need to quickly put together a promotion, then this might do the trick.
Optimize Your Profile - Instagram Branding Strategy
Activating your business profile is only half the battle. Now you need to put your best foot forward so you can give your audience the best first impression.
Your profile picture should be some type of branded image. If you have a logo, then I highly recommend using that. If this is for a personal brand, then you can use yourself.
If you have the extra cash, get a professional photo taken!
Next, put some time into writing an interesting bio. You could sum your business up in a few words or perhaps use a catchy slogan. The goal is to leave your audience wanting to know more about you.
Finally, make sure to include a link in your profile. It could be a link to a blog, YouTube channel, signup form, or whatever. This is free traffic to your website so don’t miss out on it.
Use Relevant Hashtags - How To Promote Instagram Post
It feels like we’ve been using hashtags forever, doesn’t it? In fact, they’ve only been around since 2007 where it first appeared on Twitter.
Now, almost every major social media platform uses hashtags like Facebook, Twitter, YouTube, and of course, Instagram.
At a basic level, hashtags help to provide more visibility on the platform. There are probably hundreds, if not thousands of hashtags on Instagram. Well-placed hashtags can expose your account to dozens of new visitors. Some of them might end up becoming followers.
This brings me to my next point of using relevant hashtags, which is follower growth. Having an Instagram account with few or no followers doesn’t build trust in the eyes of your audience. People are more willing to follow when there’s already a crowd, and the same is true on social media.
The larger your following grows, the easier it will be to get more followers.
Post Consistently - How To Use Instagram For Marketing
There’s no point in having an Instagram profile if you’re gonna post on it once in a blue moon. You’ll never gain any traction that way.
If you’re serious about learning how to market your business on Instagram, then you need to commit to being consistent. Otherwise, don’t waste your time.
On a technical level, the Instagram algorithm, which is the program that decides what shows up on your feed, will show your posts more often if you post consistently.
Think about it from their perspective. Instagram wants people to stay on their platform as long as possible. Content in the forms of images and videos is what keeps people on the platform.
If you post often and people like your stuff, then you’re helping out Instagram. In return, they will reward you with more exposure.
When you start posting consistently, your audience will start expecting your posts at a certain time. This helps to increase brand loyalty in the long-term.
Consistent posting also helps to build credibility with your audience. When you’re sharing valuable content on a consistent basis, you begin to look like an authority in the eyes of your target market. You’ll stay top of mind with your audience and as a result, it is very likely that they will turn to you if they face a problem that you can solve with your product or service.
Create Quality Images - How To Market Your Business On Instagram
You can’t win on Instagram if you have subpar images. That’s not gonna cut the mustard.
Fortunately, this is pretty easy to do. I recommend using high-quality stock photos if you’re on a budget. There are a couple of sites available that you can use like Pixabay, Maxpexels, or Unsplash.
If you really want to take your posts to the next level, then get familiar with Canva. I’ve tried using other tools like Canva, but honestly, nothing else compares.
I’ll probably do a review post on Canva in the future, so be on the lookout for that.
Anywho, Canva has all the tools you need to whip up some social media posts in just a couple of minutes.
There are also a ton of different presets and templates available, to further help you streamline the process.
This brings me to my final point about creating quality images. Try out different formats to see which one your audience resonates with the most.
You never know until you try, so don’t be afraid to experiment to see what works.
Use IGTV for long-form content
If you’re sharing a video in the feed, the maximum length is 60 seconds. This is usually more than enough for most businesses and brands.
However, you might want to share something that you can’t talk about in under 60 seconds. This is where IGTV comes into the picture.
IGTV launched back in June 2018 and has seen gradual adoption among B2B and B2C Companies. However, B2C adoption does have a slight edge in the adoption rate.
It was originally built for vertical videos but subsequent updates allowed landscape videos to be used as well. Still, I would advise using vertical over landscape videos, which naturally conforms to how people are already holding their phones.
Like YouTube videos, you can customize the cover photo or thumbnail of your video. You can use this to your advantage to create something that calls out to your target audience.
The purpose of the thumbnail is to get people to stop and click on your video so keep this in mind as you’re creating it.
Go Live On Instagram - How To Market Your Business On Instagram
Livestreaming is not for the faint of heart. But if you’re comfortable with being on camera in real-time, then this could be a good fit for you.
Before you go live, you want to determine the purpose of your live stream first. It won’t look good for you or your business if you go live and you start going off in a million different directions.
With that being said, there are a number of options available to you. You can do a “behind-the-scenes” Livestream where you show people what goes on in the backend of your business. People appreciate this because it appears raw and authentic.
You could also do a Q&A session with your audience where you can field questions from your viewers in real-time. Or you can prepare your questions beforehand and answer them on the live stream.
Once you decide what the goal of your live stream is, the next step is to promote it to your audience. If you promote the live stream a few days in advance, you might be able to gather more viewers when you officially go live. Also, your audience will be anticipating your live stream, which will also help boost its performance.
After the live stream is over, you can share it in your Stories for up to 24 hours. This will help you get additional eyeballs to your live stream and especially to your followers who couldn’t make it to the “live” version.
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