According to the U.S. Small Business Administration, you should be spending about 7 to 8 percent of your gross revenue on marketing. The good news is that you can learn how to market your business for free.
I must warn you that while it’s possible to spend little to nothing on marketing, there’s always a cost of some kind. Usually, that ends up being your time and/or energy.
If you have time to invest into your marketing, then these strategies will work for you. If not, then you might want to consider some paid methods of marketing.
So with that being said, let’s dive right in.
Start A Blog - Free Online Advertising for Small Business
Blogging is almost as old as the internet itself. It started gaining popularity around 1999, and currently, there are over 600 million blogs. Blogs cover a wide range of subjects and niches like personal finance, politics, writing, comic books, etc.
Starting a blog can be as simple or as complicated as you want it to be and there are a ton of options available. I’m a bit of a control freak so I have my blog hosted on my own server, but you don’t have to go that route.
You can use a platform like Tumblr or blogger to host your blog and when you’re ready to scale things up, you can host it on your own.
The cool thing about blogs is you can write posts and get them ranked into the search engines where people can find them on Google or Bing.
I strongly recommend learning the basics of SEO before taking this route. Otherwise, you’ll put a lot of hard work into writing a post and no one will see it.
Post On Social Media - Small Business Free Advertising Ideas
In 2018, it was estimated that there are about 2.65 billion people using social media worldwide.
That’s a lot of freakin’ people.
But more importantly, that represents the amount of opportunity you have on social media. If you want to get your message in front of the right people, social media can definitely help with that.
Depending upon which platform you use will determine how often you post. For example, it’s recommended that you post at least 5 times per day on Twitter. You can get away with that because Twitter is a very fast-paced platform by design.
On the other hand, if you were to market on Facebook, you should probably post no more than 3 to 5 times per week.
If you post more than that, it can start to look a little spammy. Also, the organic reach on Facebook isn’t great so the extra posting might make a marginal difference at best.
Above all, you should take these numbers with a grain of salt and do what works best for you. These numbers are here to give you a rough idea of what you should be aiming for.
Use Word-Of-Mouth Marketing - How To Market Your Business For Free
Nielsen once reported that 92% of consumers believe suggestions from family and friends more than advertising.
That might be a tough pill to swallow as an advertiser, but we can use this fact to our advantage. Look at your product or service and think about what you can do to stand out from your competitors.
How can you give your customers a truly memorable experience so that they feel compelled to advertise?
If all else fails, give them an incentive to share it with other people. Come up with your own referral program. Give prizes and rewards based on the number of referrals each person generates.
Build a Facebook Group - How To Promote Your Business On Social Media
There are more than 10 million groups on Facebook. And there are 1.4 billion people who use Facebook Groups.
It’s a powerful way to build a deep connection with your audience, and the best part is you can do it for free.
If you’re going to build a group, there are a few questions you want to ask yourself so you have a general direction you’re moving towards.
Here are the 3 questions:
- What is your niche?
- What product or service will you promote to your group?
- How do you plan to gain more customers using this community?
Write Guest Posts - How To Market Your Business For Free
Guest posting is a tried and true tactic for getting your business in front of the right people. It allows you to “borrow” the audience of someone who’s more established than you are.
There are countless blogs where you can write a guest post. A simple Google search should uncover dozens of guest posting opportunities.
Speaking of Google, guest posting can help with getting found in the search engine. In most cases, you’re able to include a link from your guest post back to your blog. This passes link juice to your website and boosts your site’s overall SEO power.
In layman’s terms, it will be much easier for your site to rank on page 1.
Use Trending Hashtags - Creative Ways To Market Your Business
Did you know hashtags first appeared in 2007? It’s crazy to think that we’ve been using them for over 12 years now.
The hashtag was first used on Twitter by a guy named Chris Messina and the hashtag he posted was #barcamp.
Now, there are probably thousands, if not millions of hashtags being used all around the world, across multiple social media platforms like Instagram, YouTube, and TikTok, to name a few.
If you can identify a trending hashtag in real-time, you can create content around that particular hashtag and use it to boost your visibility on the platform.
There are various software and services that allow you to do this. In some cases, you can see directly on the platform which hashtags are trending, like TikTok.
Join Meetup Groups - How To Market Your Business For Free
Meetup officially launched back in June 2002. Within 2 years, there were over 1,000 Meetup groups.
If you’re an outgoing person and you don’t mind meeting people “belly to belly”, then joining a Meetup group might be a good fit for you. The selection of Meetup groups vary by location, so you might have to dig around before you find one that’s a good fit for you.
However, if you don’t see a Meetup group for your niche, this could represent an opportunity for you to start one. If you do plan on starting a Meetup group, there is a monthly fee you’ll have to pay. This could easily pay for itself if you’re able to generate enough business from your Meetup group.
Before starting your Meetup group, refer to the 3 questions in the section on starting a Facebook group.
If you’d like more information on how to market your business, you can download my free PDF which provides additional ideas and insights into how to market your business.
Click the button below for more information.