Learn How To Market Your Business On Facebook
Did you know that there are over 60 million active business pages on Facebook? These businesses come from all over the world and across every profession.
It didn’t take long for businesses to realize the power of having a presence on Facebook. As of right now, there are over 2 billion members on Facebook. Even if you had a fraction of that audience, you would make a ton of money.
It’s also why I recommend for most businessowners to market themselves on Facebook. You’ll find most niches and industries on Facebook, so you might as well go with the flow and be where your audience is at. It’s also one of the cheap ways to promote your business.
However, it takes a lot more than just being where your audience is at to make Facebook work for you. That’s why we’ll be going over a few general tips for marketing your business on one of the world’s largest social media platforms.
Create A Facebook Page
As I mentioned in the beginning of this post, there are already million of business pages on Facebook. These are much different than a personal page and come with a lot of benefits to help you grow your business.
If you haven’t already, make sure you set up an official Facebook Page for your business. And while you’re setting up your page, make sure that you fill everything out. Now is not the time to be lazy.
Facebook wants people to play by their rules so when you go the extra mile with filling your stuff out, this will look good in the eyes of Facebook.
After your profile is filled out, make sure that you’re posting on a regular basis. At the very least, you should be posting 3 times per week.
Posting regularly helps to keep your audience engaged with your brand. Also, your CPMs will be lower when you’re advertising on Facebook.
If you’re not sure that CPM is, it refers to how much you pay for your ads to get shown. The lower the cost, the better.
Lastly, as you’re posting regularly, you’re going to have people comment on your posts. Make sure that you’re responding to those comments promptly. This helps to build a deeper connection with your audience and will encourage more people to comment on your posts in the future.
Create A Facebook Group
Around April 2019, Facebook did a complete overhaul of its mobile app. One of the biggest changes it made was its focus on groups.
It has never been a better time to start a Facebook group. And there are real tangible benefits for creating a Facebook group around your business.
A well-managed Facebook group can offer several benefits. If you’re selling a product or service, your group can help lower the amount of support tickets you receive. For example, if someone has a question about your product and they post it in the group, either you or someone in the group can answer that question for them.
Groups are also great for cultivating brand loyalty. They allow you to stay top-of-mind with your audience and provides a way for you to communicate with them on a regular basis. If they’re ever in the market for your product or service, it’s very likely that they’ll turn to you first.
Finally, a group can also help increase buyer recency and buyer frequency. When you’re constantly in front of your audience, you have more opportunities to share your product or service with them. They might not buy at first, but there’s a chance that you’ll reach them at the right time if you’re communicating with them on a consistent basis.
Join A Facebook Group
You don’t have to be the owner of a Facebook Group to benefit from Facebook Groups. In fact, I would recommend joining a few first so you can get a feel of how a group should run.
Or, you might learn about some things you don’t want to have in your group. That can be just as valuable. Learning how to market your business on Facebook can come from a variety of different sources.
If you’re lucky enough to find an established group, then you’ll have the ability to communicate directly with your target market. I’ve done this before in industries I’m not too familiar with. You get to hear real questions and problems that your target market is having. It’s up to you to use that information to your advantage.
Besides connecting with your target market, you can use Facebook groups as a way to network with other people in your industry. For example, if you’re a general contractor, then you can join a group of fellow general contractors who have faced or are facing similar problems that you have.
Setup Your Business Manager - How To Market Your Business On Facebook
If you’re serious about learning how to promote on Facebook, then you need a Business Manager. Like most things on Facebook, it’s completely free and you can use it to separate your personal stuff on Facebook from business-related stuff.
If you plan on managing multiple Facebook Pages or ad accounts, then you’re going to love how Business Manager keeps everything in one place. You can also manage the level of access that your employees have to your ad accounts or Facebook Pages through the Business Manager.
You might reach a point where you decide to outsource your marketing to a third-party company. Thanks to the Business Manager, it’s very simple to add agencies to your business and give them the appropriate permissions so they can advertise on your behalf.
Launch Your Ad Campaign - How To Market Your Business On Facebook
To the average consumer, Facebook is just another social media network. But the savvy marketer knows that Facebook is a lot more than that. In fact, it’s one of the largest ad platforms on the planet. It might be worth it to learn how to place an ad on facebook.
Imagine being able to reach millions of people with just a click of a button? That’s what Facebook allows you to do. If you’ve already setup your Business Manager, then you’re 50% of the way towards launching your first campaign.
It’s gonna take a lot more than a single blog post to master Facebook Ads, but I can leave you with some useful guidelines so you can get off on the right foot.
The first thing you wanna do is Choose Your Objective. Before you launch a single campaign, you need to know what your end-result is going to be.
Are you looking to drive traffic? Get Leads? More Post Engagement?
Your objective will determine what metrics you look at when gauging the performance of your campaign, among other things.
Next, you need to know what audiences you’re going to target. You can have the greatest ad or the greatest product in the world, but that doesn’t mean anything if no one knows about it.
Hopefully, you should have a good idea of who’s in your target market. You might even want to target multiple audiences within a single campaign, if that makes sense for your situation.
After you’ve defined your audiences, it’s time to get to the fun stuff. This is where the rubber meets the road and you actually start writing ads.
My personal recommendation is that you should have at least 3 ads to test within a single campaign. Each ad should have its own unique headline, ad copy, and ad creative. Creating 3 different ads will give you a much better idea of what’s resonating with your audience as opposed to testing a single ad.
If you’d like more information on Facebook Ads, then you should definitely check out my Facebook Ads Mini-Class.
Click here to learn more.